Drivers of change 30 TECHNOLOGY TRENDS 40 Overview 40 Drivers of change 41 12 ENVIRONMENTAL TRENDS 50 Overview 50 Drivers of change 51 BUILDING THE TOURISM FUTURES SCENARIOS FOR SOUTH AFRICA · UNWTO Highlights Potential of Domestic Tourism to Help Drive Economic Recovery in Destinations Worldwide. All Regions; 14 Sep 20 As restrictions on travel begin to ease globally, destinations around the world are focusing on growing domestic tourism, with many offering incentives to encourage people to explore their own countries. · The movement from “over-tourism” to “under-tourism” is bound to reverse the scene of climate change to a large extent (Hall Gössling, ). COVID is leading to some positive outcomes for the tourism industry.
Values and concern: Drivers of innovation in experience-based tourism Hindertje Hoarau-Heemstra and Dorthe Eide Nord University, Business School, Bodø, Norway Abstract This paper contributes to the tourism innovation literature by discussing the role of values and concern as drivers of innovation and sources of differentiation in tourism. Africa' ii Table of Contents Executive Summary 1 1. Background facts and trends 2 2. Importance of the sector to Africa’s growth 6 3. Building upon the key drivers of tourism growth in Africa driving forces for change in the tourism industry Today, the tourism industry is all about understanding what the customers want and provide them with an experience that exceed their expectations. Over the last decade, tourism businesses were compelled to transform their offers; they went from providing a tourism product to now offering an experience.
Climate is one of the main drivers of international tourism, as the majority of tourists seek to relax in the sun or the snow (Aguiló et al. ). The global financial crisis has demonstrated the risks involved in tourism dependency arising from sudden unfavourable changes in demand from world markets. To understand what exactly is driving change and the opportunities to be unlocked, Associate Professor of Tourism Futures.
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